A Clear Process From First Brief to Launch

Understand your business and goals

We start by discussing your business, customers, services, goals and the job your website needs to do. This helps define the essential pages, features, content requirements and measures of success.

• Project goals and target customers
• Required pages and functionality
• Budget, priorities and expected timing

Plan the customer journey

We organise the page structure and plan how visitors will move through the website. Clear headings, useful content, internal links and obvious contact options help people understand what you offer.

• Page hierarchy and navigation
• Content and calls to action
• SEO foundations for key pages

Create the website

The agreed design and functionality are implemented with mobile usability, readability, performance and the intended customer journey in mind. Any integrations or additional features are handled according to the agreed scope.

• Responsive layouts
• Forms, links and agreed integrations
• Page metadata and technical foundations

Check the important details

Before launch, the website should be checked on common screen sizes and browsers. Forms, navigation, page URLs, redirects, analytics and sitemap details should also be reviewed as applicable to the project.

• Mobile and desktop checks
• Contact forms and key links
• Redirects, sitemap and analytics checks

Keep improving over time

After launch, you can review real performance and customer behaviour. Hosting, maintenance, content updates and SEO improvements can be discussed according to your ongoing needs. Search rankings take time and cannot be guaranteed.

• Monitor enquiries and website activity
• Fix issues and keep software/content updated
• Improve pages based on useful evidence

Ready to take the next step?

Tell us about your business, your goals and what you need your website to achieve.